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Marketing discipline that drives results 

 

Blackpool Consulting offers marketing direction, strategy and operational leadership for performance-focused companies that are looking to grow.

 

Strategy

  •  Comprehensive Go-To-Market strategy and planning. 

  • Identification of risk areas, competitive insights.

  • Recommendations 

 

Digital Experience

Sell the right thing, the right way.  Make your  customer's first experience with you great.

  • Product, offer and engagement analysis and design;

  • Best practices for digital engagement and funnel development

  • Funnel instrumentation for measurement and segmentation

Omni Channel Execution

Campaigns designed to scale quickly across and within channels while minimizing inefficient spend.

  • Channel selection (digital and offline)

  • Detailed media planning

  • Test-and-learn frameworks. 

Measurement

Get unbiased answers on what's driving business and what's wasting money.

  • Advertising, Funnel and full customer LTV metric development

  • Platform recommendations and implementation su

  • Reporting standardization and KPI definition.

 
 

Specializations

We have deep experience in the following verticals

- Digital CPG
- Subscription models
-Lead Generation